
Bare Rooms and Baroque Palazzos: Fashion’s Divided Search for Substance
In Milan, Prada offered a monastic minimalism while Dolce & Gabbana celebrated Sicilian excess—against a backdrop of creative upheaval and a Malaysian brand’s quiet success.
Inside the Fondazione Prada, the show space had been reduced to a glass floor and a single, unbroken line of LED lights. Models walked in shrunken denim jackets, paper-thin leather blousons and clingy mesh tops, their silhouettes cropped and razor-straight. Miuccia Prada and Raf Simons, the house’s co-creative directors, had set out to eliminate what they called “useless design”. On a soundtrack that veered from Pac‑Man bleeps to Van Halen’s ‘Eruption’, they offered a version of the male wardrobe so stripped of ornament that, as Simons put it before the show, “sometimes you just realise you need a good pasta pomodoro”. Jeans-inspired five‑pocket trousers, blazers worn as protective shells, and pointy shoes with multiple Velcro straps formed a vocabulary that was, the designers insisted, “vertical, simple, sharp, proud.”
Just across town, Dolce & Gabbana conjured an entirely different register. Their ‘Vacanze Siciliane’ collection for next spring and summer was a lavish postcard from the myth‑soaked island the founders have mined for nearly 40 years. Silhouettes softened into loose, deconstructed tailoring: roomy high‑waisted trousers, open‑weave crochet knitwear, silk swim shorts, and linen shirts printed with lemons or vintage seaside views. Coral brooches appeared on lapels and even on sandal straps, while the models walked to the soundtrack of The Godfather. Where Prada sought a cleansing reduction, Dolce & Gabbana piled on decorative, tactile richness—a dialectic that, in one afternoon, mapped the fault lines of contemporary luxury.
These opposing aesthetics arrived at a moment when the industry’s creative leadership is in deep flux. Moschino, another stalwart of the Milan calendar, announced the appointment of Loris Messina and Simone Rizzo—founders of the avant‑garde brand Sunnei—as its new co‑creative directors, just two days after the departure of their short‑lived predecessor. The move is the latest in a cascade: since Jeremy Scott left Moschino in 2023, the house has cycled through three creative heads, mirroring similar upheavals at Gucci, Valentino and Versace as luxury groups scramble to maintain relevance against softening demand. Yet the search for a new fashion logic is not confined to the conglomerates. In Malaysia, sisters Amy and Esther Tai have built their footwear label Machino not around runway spectacle but around a thick sponge insole designed for women who stand all day. Starting online during the pandemic, they now run two physical shops and recently made the Forbes 30 Under 30 Asia list, crediting a customer‑first ethos that shuns influencer marketing in favour of a loyal community.
Outside the Prada venue, the heatwave did not deter crowds of fans who had gathered to glimpse ENHYPEN, Anthony Edwards and Troye Sivan on the transparent benches. Their fervour served as a reminder that fashion’s meaning is negotiated as much on the pavement as on the runway. That same week in Los Angeles, Shakira stepped out for dinner in indigo skinny jeans with lace trim, a leather jacket and platform boots—a personal uniform that rode against the season’s prevailing loose‑cut trend. It was a small, stubborn assertion that style, unlike a collection cycle, need not obey a single narrative. Back on the Prada catwalk, the show’s final image lingered not in a garment but in a detail: a pointy shoe sealed with multiple Velcro straps, practical and unapologetically weird, as if to say that the essential need not be boring.
| Atlantic / Anglosphere press | +0.20 | neutral |
|---|---|---|
| Continental European press | +0.50 | aligned |
| Russian & CIS press | −0.50 | critical |
| Latin American press | 0.00 | neutral |
The market rewards functionality: fashion adapts to what consumers actually want.
The decision is presented as a logical response to market forces, normalizing the change as inevitable and rational.
Good design is universal: Milan shows the way toward a timeless aesthetic.
A commercial decision is elevated to a universal aesthetic principle, presented as the natural progress of design culture.
The West discovers simplicity only when convenient: it's yet another gimmick to sell more.
The news is framed within a narrative of Western decadence, using suspicion to delegitimize the choice as inauthentic.
While Europe discusses design, here we think about more concrete problems.
An implicit distance is created between the fashion center and the periphery, relativizing the importance of the news through comparison with local realities.
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