
Miranda Priestly rules again: Devil Wears Prada sequel triumphs at global box office
The Devil Wears Prada 2 earns $433m in 12 days, outpacing Mortal Kombat II and pushing Disney past $2bn globally.
The sequel to The Devil Wears Prada has stormed past expectations, grossing $433.2 million worldwide in its first twelve days and topping the domestic box office for a second weekend. In a rare head-to-head between sequels, the film earned $43 million in the United States against Mortal Kombat II’s $40 million, a result that astonished analysts in New York who had anticipated a tighter race. The performance propelled Walt Disney Studios beyond $2 billion in global revenue this year, a milestone reached earlier than in previous cycles. The success underscores the enduring appetite for sharp, character-driven drama in an era dominated by franchise spectacle.
Viewed from Los Angeles, the competition between the two sequels reveals divergent strategies: Mortal Kombat II, directed by Simon McQuoid, opened with a respectable $61.5 million worldwide, buoyed by the improved theatrical conditions absent during the pandemic-era release of its 2021 predecessor. Warner Bros. and New Line are already weighing a third instalment, betting that the franchise’s violent videogame nostalgia retains currency. Yet the softer-than-expected opening in international markets—just $23 million—suggests that audience appetites for fight fantasies may be cooling outside North America, while the fashion-world drama enjoys broader cross-cultural appeal.
Beyond the numbers, the film has triggered a cultural reckoning. Analysts in Madrid note that the sequel consciously inverts the original’s celebration of savage ambition. Twenty years ago, Miranda Priestly’s abuse of her assistant was framed as a rite of passage; today, the narrative questions the logic that equates success with humiliation. This tonal shift reflects a broader generational change in workplace norms, where the “grindset” mentality is increasingly met with scepticism. The script’s willingness to interrogate its own legacy—while still delivering the caustic one-liners audiences crave—has been praised by critics in London as a rare example of Hollywood nostalgia done with self-awareness.
Meanwhile, the pay negotiations for the film’s leading actresses have drawn attention in Rome. Meryl Streep secured a $12.5 million fee and, in an unusual move, insisted that her co-stars Anne Hathaway and Emily Blunt receive identical sums. The gesture, disclosed by industry insiders, signals a shift in how top talent leverages box-office leverage to enforce pay equity. With a production budget of roughly $100 million, the film is already highly profitable, and Streep’s demand—often dismissed as utopian in Hollywood—has become a benchmark for future franchise sequels.
Yet for all its commercial and political victories, the film has drawn sharp criticism from Sydney on aesthetic grounds. Critics complain that the sequel’s palette is dominated by muted, blue-grey tones that smother the vibrant costume design—Chanel, Dior, Balenciaga—which made the original a visual feast. What should be a celebration of haute couture becomes a washed-out tableau, a symptom of a broader trend in blockbuster cinematography toward desaturated, clinical imagery. If the sequel ultimately triumphs, it will do so not through its visuals but through its timely exploration of power, money, and the price of reinvention. The devil may wear Prada, but this time the audience can barely see the label.
| Latin American press | +0.70 | aligned |
|---|---|---|
| Atlantic / Anglosphere press | −0.20 | neutral |
| Continental European press | +0.10 | neutral |
The sequel grossed over $430 million worldwide, a triumph confirming the enduring appeal of fashion satire. Audiences rewarded not only the stars but also the message about a new work ethic.
The strong opening of the fashion sequel underscores Hollywood's reliance on established IP, even as it outperformed other franchise entries. Industry observers question whether the 'new work ethos' theme is merely a marketing hook in a risk-averse studio landscape.
The return of Miranda Priestly has sparked discussions beyond box office figures, with European commentators focusing on the film's portrayal of evolving workplace culture. Some see it as a glossy yet shallow take on modern professional values, while others appreciate its entertainment value and the performances of the lead trio.
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