
Middle East AI adoption surges, but humans still make the final call
From UAE investors to Saudi enterprises, artificial intelligence is reshaping risk appetite and workflows, yet the adviser, the board, and the workforce remain central to decision-making.
A new survey of affluent investors in the United Arab Emirates crystallises a pattern now visible across the region’s accelerating AI rollout: 98% use artificial intelligence in their daily lives, 63% say it makes them more willing to take better-calculated risks, yet when it is time to act, human financial professionals exert nearly three times the influence of AI tools on final decisions. The HSBC research, drawn from 703 UAE respondents within a 10-market study, shows that the single most preferred workflow—at 39%, the joint-highest of any market—is to use AI for initial discovery and then have a human adviser validate the findings. The numbers describe a hybrid model in which AI accelerates analysis and confidence, but accountability and judgement remain firmly with people.
That hybrid logic is replicating across sectors and borders. In Saudi Arabia, a SAP-commissioned YouGov survey of chief IT decision-makers finds half reporting that AI initiatives exceed expectations, while 54% are upskilling or reskilling employees at scale. Abu Dhabi’s AD Ports Group has just launched an AI-powered intelligence headquarters embedding thousands of digital workers across 20 global workstreams, yet the design emphasises augmentation, not replacement. On Dubai construction sites, Innovo and FieldAI are deploying general-purpose robots for autonomous site monitoring, but the robots operate under human oversight in safety-critical environments. Even in cybersecurity, where Boston Consulting Group reports that over 70% of Middle East organisations faced suspected AI-enabled attacks in the past year, 70% of firms are prioritising AI to improve defences—while 64% report strong demand for specialised human talent to manage those tools.
The region’s governments are treating AI as an export industry and a pillar of economic diversification. The UAE’s Minister of Foreign Trade has assumed the chairmanship of AIREV, a homegrown firm whose sovereign-grade agentic AI operating system already serves over four million users worldwide and processed 6.8 trillion tokens in the second quarter of 2026 alone. Saudi Arabia has designated 2026 the Year of Artificial Intelligence, and Riyadh is scaling data-centre infrastructure at a pace that, according to Russell Reynolds Associates, is reshaping CEO and board leadership requirements. Egypt, meanwhile, is negotiating with Samsung to deepen local manufacturing of electronics and increase the use of renewable energy in production, linking industrial policy to the green transition.
Yet the acceleration is exposing an accountability gap. A Lanai survey of 200 US technology executives, cited in Forbes, found that while 92% of organisations track the financial impact of AI-generated work, only 2% record more than half of that work as a business outcome. The pattern, described as “AI labour orphaning”, means AI output often never enters financial ledgers or performance systems. In the Middle East, BCG notes that 56% of companies have increased cybersecurity budgets only moderately, and none reported a significant increase above 75%, even as AI-enabled attacks multiply. The next factual milestone to watch is the planned September 2026 launch by Saudi enterprise AI firm Shaffra of more than 20 additional autonomous AI roles—a concrete test of whether the region’s governance and measurement frameworks can keep pace with the workforce transformation already under way.
| Atlantic / Anglosphere press | −0.30 | critical |
|---|---|---|
| Arab Gulf press | +0.50 | aligned |
| Chinese press | 0.00 | neutral |
| Southeast Asian press | −0.20 | neutral |
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