国际口红日报告：全球唇妆市场持续扩张 哑光与亮闪质地领跑
据CNN Brasil报道，7月29日国际口红日之际，市场研究显示2024年全球口红市场规模达175亿美元，巴西市场亮闪类产品收入最高，哑光品类增速最快。
每年7月29日被定为国际口红日，CNN Brasil以此为由头梳理了唇部彩妆的市场演变。报道援引Grand View Research的数据显示，2024年全球口红市场交易额约为175亿美元，预计2030年将攀升至238亿美元；同期巴西市场将从5.075亿美元增长至6.265亿美元。
从质地来看，巴西市场中收入占比最高的产品类型为亮闪（cintilante）系列，其呈现的水晶般光泽效果颇受青睐。而哑光（matte）唇膏则被预测为未来几年增长最快的品类，以其丝绒般的妆效与持久附着力满足消费者对精致妆容的需求。
报道指出，如今消费者的选择已从单纯的色彩与妆效，转向更综合的考量：保湿感、舒适度、持久性和护肤功效。唇油（lip oil）与润唇膏（lip balm）等多功能产品应运而生，前者能通过“果冻”质感在唇部形成保护膜，后者则宣称可持效48小时补水。
传统唇膏品类也在拓展边界——从高光泽的唇蜜（gloss）到可反复叠加的奶油质地（cremoso），各品牌正试图以更细腻的配方贴合日常佩戴习惯。这种从“彩妆”到“彩护”的融合，是当前市场最鲜明的转型信号。
| 拉丁美洲媒体 | +0.40 | aligned |
|---|---|---|
| 印度及南亚媒体 | 0.00 | neutral |
| 欧洲大陆媒体 | 0.00 | neutral |
| 东南亚媒体 | +0.60 | aligned |
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