Mass protests have shaken Albania’s capital, with thousands marching against a luxury coastal development tied to Jared Kushner, son-in-law of US President Donald Trump. In a sharp retort, Prime Minister Edi Rama dismissed the outcry as “hysteria” and shared a video purportedly showing a demonstration of just 2,000 people. Rama insisted the gatherings had never exceeded 8,000, even as opposition leaders and eyewitness accounts described far larger crowds. Clashes with police, who deployed water cannons, underscored the rising tensions in Tirana.

The lightning rod for the unrest is the Vjosa-Narta lagoon, a protected wetland on the Adriatic coast that hosts flamingos, sea turtles and other endangered species. The pink flamingo has become the movement’s powerful symbol, carried aloft on placards and inflatable toys by demonstrators chanting “Albania is not for sale.” The proposed $1.6 billion resort, backed by Kushner’s Affinity Partners, would cover this ecologically sensitive zone and the uninhabited island of Sazan, once a secretive communist military base. Environmentalists warn of irreversible damage, and Australian long-distance swimmer Eva Buzo added a dramatic protest gesture by completing a 15-kilometre swim around the disputed territory.
Viewed from Washington, the project highlights the Trump family’s expanding business interests, while in European capitals the environmental stakes resonate sharply. Italian media report that hundreds of activists have entered the reserve itself, waving banners with the slogan “Giù le mani da Vjosa-Narta” (Hands off Vjosa-Narta). Latin American analysts note the involvement of Luis Videgaray, Mexico’s former finance minister and a close Kushner associate, underscoring a globe-spanning network of influence. In a significant legal twist, Albania’s special anti-corruption prosecutor (SPAK) has opened an investigation into the deal—a development first reported by Israeli press and now confirmed by multiple outlets.
The Rama government insists the resort would transform Albania into a high-end tourism destination, creating jobs and economic growth. But detractors see a prime minister desperate for foreign investment, perhaps at the cost of environmental and governance safeguards. With SPAK’s probe underway and no sign of the protests ebbing, the standoff is poised to test Albania’s fragile institutional checks and its relationship with the European Union, which has long demanded stronger rule of law standards. For now, the flamingo continues to soar above Tirana’s political storms.