皇马2025/26赛季营收纪录12.21亿欧元，创体育界新高
皇家马德里公布2025/26赛季运营收入达12.21亿欧元，成为全球首支突破12亿欧元大关的体育俱乐部。
皇家马德里在7月28日发布2025/26赛季财务报告，运营收入（不含球员转会收入）达到12.21亿欧元，约合13.9亿美元，较上一财年增长3.1%，成为全球首家营收突破12亿欧元关口的体育俱乐部。俱乐部净利润为2630万欧元，同比增长8%；息税折旧摊销前利润（EBITDA）增至2.874亿欧元，同样创下历史纪录。
营收增长主要来自两个渠道：翻新后的圣地亚哥·伯纳乌球场收入增长11%至3.63亿欧元，营销收入增长6%至5.39亿欧元，得益于主要赞助合同的续约和新赞助商的加入。伯纳乌球场的累计改造投资已达14.07亿欧元，俱乐部强调该球场已成为全年均可举办活动的多功能场馆。
尽管财务表现强劲，皇马在竞技层面连续两个赛季无缘重大冠军。2025/26赛季西甲冠军被巴塞罗那夺得，皇马在国王杯1/8决赛负于阿尔瓦塞特，欧冠四分之一决赛被拜仁慕尼黑淘汰。为改变局面，俱乐部在2026年6月任命前主帅若泽·穆里尼奥执教，取代阿尔瓦罗·阿韦洛亚，并已在夏季转会窗签下贝尔纳多·席尔瓦和马克·库库雷利亚。
据媒体报道，皇马已与RB莱比锡科特迪瓦边锋扬·迪奥曼德达成协议，同时与曼城中场罗德里传出转会传闻。俱乐部在2025/26赛季共投入1.61亿欧元用于球员引进，并在声明中表示将继续强化阵容。截至2026年6月30日，皇马净资产为6.244亿欧元，现金储备8280万欧元，剔除球场项目后的净债务仅870万欧元。
| 拉丁美洲媒体 | +0.80 | aligned |
|---|---|---|
| 撒哈拉以南非洲媒体 | −0.20 | neutral |
| 阿拉伯黎凡特—马格里布媒体 | +0.30 | aligned |
Real Madrid has shattered all records, becoming the first club to exceed €1.2 billion in revenue. The new Bernabéu and sponsors drove income; though no trophies were won, the commercial machine is unstoppable. It's a financial triumph solidifying the club's global leadership.
Despite a trophy-less season, Real Madrid generated a record revenue of €1.221 billion. Growth is driven by the renovated stadium and sponsorships, but the lack of titles casts a shadow on sporting performance. The club remains the global revenue leader, but the story is one of financial success amid sporting struggles.
Real Madrid compensates for the disappointment of winning no titles with record financial figures: €1.221 billion in revenue. The club emphasizes being the first to exceed the €1.2 billion threshold, turning a trophy-less season into an economic success. The narrative is one of commercial redemption, almost balancing the sporting failures.